The Evolution of Scent You: Why We Rebranded

At Scent You, our story has always been one of passion, identity, and connection through fragrance. When we first began, our branding was intentionally simple—our original logo featured elegant, handwritten typography on a black background. It was minimal, graceful, and spoke to the intimacy of wearing a scent.

But as we grew, we realized something important.

Our brand had become more than just a perfume label—it had become an experience, a bold statement, a modern ritual. Our fragrances weren’t just light whispers; they were artful expressions of personality, mood, and identity.

Introducing the New Look: Art Meets Identity

Our new logo reflects that transformation. The geometric hand—angular, sculptural, and striking—symbolizes modern individuality, creative craftsmanship, and the emotional power of scent. It’s a visual representation of how fragrance interacts with the self—how it lingers on the skin, how it becomes part of your presence.

With this new identity, we wanted to:
- Evolve from minimal elegance to bold artistic storytelling
- Reflect the craftsmanship and design philosophy behind our scents
- Show that Scent You is not just a product, but a personal experience in every drop.

Type Face

 

 

Our New typeface is simple, minimalistic and modern, enhancing our vision for a global brand. New type face not only enables us to envision our brand to the modern branded feel but also carrying our cultural heritage to the international markets.

Spirit Mark

The hand represents "YOUR HAND" with which you apply your perfume, you spray it, you feel it, you grasp it. Because its all about YOU, thats why we SCENT YOU.

We will use these hand gestures in many ways possible, from assigning each hand gestures to our perfumes to marketing campaign, endless possibilities. As much hand gestures could be made, it will become our identity. Sky is the limit.

Tagline

Our tagline. COMPLETE YOURSELF exhibits our feeling that you are incomplete without our fragrances or our fragrances compleetes you, its part of you.

 

Outlets and Kiosks Outlook

 

With our aim of reaching global markets, we envisioned this branded presence on the ground, in the form of physical outlets, kiosks, and dedicated spaces in various malls, and we can't stop loving it.

Different Designs of Rebranding

 

 

From the beginning of this brand, we have always thought of being transparent to our customers and partners who we believe are our family. Here is a glimpse of our thought process.

The new logo speaks to our future. It’s confident. It's creative. It tells the world that Scent You isn’t just worn—it’s expressed.

Please let us know how you felt about it in the comments below.

-Mehtab Ali Raza,
Founder, Scent You.